Interview with Gustav Björklund, 3D Visualization Engineer, Sweden
How 3D visualized products bring easy and fun understanding for Alimak Group customers
Meet Gustav Björklund, one of our talented 3D Visualization Engineers at Alimak Group! Gustav has been with us for nearly a year, leveraging 3D tools to enhance how we showcase our products, making it easier for customers to understand their key features and value.
Q: Hello Gustav, can you tell us what your daily job involves?
A: I handle requests from various departments within Alimak Group around the world, aiming to present our products in a way that helps customers easily grasp their value. I create 3D animations for videos and our website that highlight the products’ key features, making the customer journey more interactive and engaging.
Q: Can you share an example of how 3D has transformed our product presentations?
A: Absolutely! When our sales teams attend trade shows, it’s not always feasible to bring large products like elevators. Using cutting-edge digital creation tools, we developed a 3D experience where visitors can interact with our product in an engaging and informative way.
Q: Do you think this is something we should continue to explore?
A: Definitely! We started with our construction hoists and facade access solutions, but we can expand this across many different product lines and segments. We also developed a hoist operator online game, where attendees compete with each other to transport as many people as possible in a short amount of time. It was a hit at the fair, and people genuinely enjoyed playing!
Q: What else are you working on in the digital and development team in Borås, Sweden?
A: We’re involved in a wide range of projects. Some of my colleagues work on systems that collect and display data from our machines, while others develop digital interfaces that our customers and internal teams can use to make the most of that data. We are at the forefront of digitalization in the construction industry, providing innovative solutions.