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The New Heights Programme – Our Strategic Roadmap

A profitable growth programme – New Heights – was launched in October 2020. The programme aims to make sure the Group meets its financial and sustainability targets. The foundation of the programme is a decentralised, customer-centric organisation with the accountability to drive and develop its own business and contribute to minimising the carbon footprint. The New Heights Programme consists of three steps:

1. Establishing the base

During 2020, a reorganisation took place as the first step of the New Heights Programme. The group is now organised into five customer-centric divisions: Facade Access, Construction, Height Safety & Productivity Solutions, Industrial and Wind. The aim was to establish an organisation with responsibility, accountability and a mandate to act with a broad customer centric mindset. The divisions are responsible for the full customer journey; asset lifecycle, original equipment, spare parts and services – supported by lean corporate functions.

The establishment of a People & Culture function and strategy to secure excellence in developing the Group’s most important asset – our people – was accomplished during 2021.

2. Secure margin improvements

Step two was to secure margin improvements. The Group has seen margin improvements in all divisions, in line with the programme.

3. Profitable growth

Step three, to be executed in 2022–2025, focuses on driving strong profitable growth, both organic and through mergers and acquisitions. The positive results show the strength in the strategic direction set out in the New Heights programme. As the company is already meeting and exceeding the financial targets set out in 2021, updated financial and new sustainability targets were presented at a Capital Markets Day in June 2023. You can read more about them here.