The New Heights programme – our strategic roadmap
The New Heights programme is a strategic initiative launched in 2020 with the goal of creating a sustainable, resilient, highly profitable, and growing industrial company. During 2025, the next step of the programme was defined with by developing updated division strategies to accelerate profitable growth.
Key achievements of the New Heights programme
Phase 1 of the New Heights programme established the base with a new customer-centric organisation and the start of a cultural transformation.
Phase 2 focused on securing margin improvements by streamlining the organisation and promoting operational excellence.
Phase 3 was to drive profitable growth, fueled by product and service extensions as well as the Tractel acquisition.
After the first five years of the programme, Group revenue has increased from 3.8 billion to 7 billion SEK and the profitability has been raised from 10.6% adjusted EBITA margin to 17.4%.
Next – New Heights 2.0
After successfully driving and implementing New Heights, the next step of the journey has been updated with New Heights 2.0. This strategy will further accelerate our profitable growth. The preparations started already in 2024 when each division mapped its market and gained deeper insights into its market conditions. This market mapping served as the foundation for the updated division strategies that were developed during 2025 and presented at the Capital Markets Day in November 2025.
The division strategies focus on driving accelerated profitable growth for the period 2026–2030. All of the strategies focus on:
- increasing the attractiveness of the current offering
- making tailored approaches for key segments
- managing the product lifecycle and aftermarket performance
- expanding the geographical footprint
- developing technology partnerships
In addition to the actions above, all divisions also see M&A opportunities in their respective markets to further drive growth.
Updated financial targets
The success of New Heights 1.0 and the strong profitable growth potential seen in the division strategies has has led to updated financial targets for the Group as of 2026. The revenue target has been updated from an average annual revenue growth of 6–10% to 8–12% and the adjusted operating EBITA margin target from above 18% to a margin of 20% by 2028.